CASE STUDY

BLESSEY MARINE

Blessey Marine Services, Inc. owns and operates one of the youngest multi-faceted inland tank barge and vessel fleets in the United States.

Content Creation • Graphic Design • Social media Advertising • Social Media Management • Website Management

Results

How the Merit Media team used social media to build a robust, diverse community and increase job applications.

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Social Media Impressions

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Increase in Job Applications

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increase views to application page

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increase in followers

Overview

Blessey Marine’s social media presence was fragmented and lacked a clear identity. The company’s different social media channels used different branding, messaging, and visuals. As a result, the company’s social media following was small and mostly made up of employees and their friends and family. The number of applications for open positions had decreased significantly, making it difficult to find qualified candidates.

SOLUTION

Leverage Social Platforms

Increase awareness, drive traffic, and generate job applications using social platforms.

Position Blessey Marine as a leader in the maritime, oil and gas industry, and New Orleans business sector.

Portray Blessey Marine as a unique, modern company where a younger demographic can build their career.

Conclusion

Through consistent posting and messaging, the Merit team was able to grow Blessey Marine’s audience by 99% and reach over 37.2k new accounts. By creating and leveraging Blessey’s TikTok channel, Merit was able to connect with a younger audience. As a result of an active online presence and the use of targeted social ads, Merit was able to increase views to the application page by 586% and increase job applications by 149%.