service offerings + pricing guide

Scope of Services

Introduction

welcome

WORKING WITH MERIT

Thank you for considering Merit Media. We’re excited to share a bit more about who we are and how we can support your brand. Whether you’re here to grow your digital presence, attract top talent, or tell your story in a more compelling way, we’re here to help make that happen.

The following pages outline our core services and how we typically partner with clients across the maritime, industrial, and professional services space. Every brand is different, so think of this as a starting point—we’re happy to tailor a plan that fits your goals and budget.

Let’s build something great together.

 

Thank you, 

The Merit Media Team

who we are

why Merit Media?

More Than Marketing—We Tell the Stories That Matter

At Merit Media, we believe great marketing starts with great storytelling. We don’t just post content—we dig into what makes your company unique and turn that into engaging stories that connect with the people you want to reach. With roots in Louisiana and Texas, we work with brands across the country to craft bold, strategic campaigns that drive real results—online and in the real world.

Marketing Consulting

marketing Consulting

already Have your own team?

Let’s Be Your Strategic Partner.

Our marketing consulting services are designed to support in-house teams with high-level strategy, fresh perspective, and actionable guidance. Whether you’re entering new markets, refining brand messaging, or troubleshooting underperforming campaigns, we help you move forward with clarity and confidence.

Companies come to us when they need help with:

  • Stagnant growth
  • Reaching the right audience
  • Underperforming campaigns
  • Building a full marketing strategy
  • Giving their team agency-level direction

Our consulting can include:

  • Market and competitor analysis
  • Audience definition and brand positioning
  • Channel and content strategy 
  • Brand strategy development
  • KPI development and reporting structure
  • Recommendations in marketing tools and technology

 

Pricing:

Marketing consulting retainers start at $750/month, providing strategic advice, check-ins, and expert recommendations. We can scale the retainer and support based on your needs.

Advertising

advertising

Pay-per-click campaigns

Google Ads is one of the most effective ways to reach people actively searching for your product or service. These paid ads show up at the top of search results and across Google’s network of websites, apps, and platforms—putting your business in front of the right audience at the right time.

Here’s what the right PPC strategy can do for you:

Increase website traffic

Show up at the top of Google when potential customers are searching for what you offer.

Generate Leads + Sales

Reach people who are already looking—so you’re not just getting clicks, you’re getting conversions.

Promote your brand

Get your name in front of a wider audience and stay top-of-mind with targeted visibility.

advertising

Pay-per-click Pricing

We require a 3-month minimum to allow for ramp-up, optimization, and performance analysis.

Each ad is prices based on the following structure:

advertising

Social Media campaigns

Merit Media builds strategic ad campaigns that are tailored to your goals—whether that’s driving traffic, boosting brand awareness, or generating leads. We run paid promotions across platforms like Facebook, Instagram, and LinkedIn to reach the right people at the right time.

Here’s what we bring to the table:

Campaign Strategy

We develop a customized plan that aligns with your goals, target audience, and budget—complete with clear KPIs and campaign objectives.

Ad Creation

We design compelling and visually appealing advertisements, including copywriting, graphic design, and video production. Ensuring ads are optimized for each platform's specifications and best practices.

Audience Targeting

We use detailed targeting to reach the right people based on demographics, interests, and behavior—and adjust as we go using performance insights.

Budget Management

We monitor your ad spend, adjust bids, and keep campaigns efficient—so you're getting the best results for your investment.

Ad Placement + Optimization

We place ads where they'll make the most impact (feeds, stories, reels, etc.) and continuously optimize based on real-time data.

Performance Monitoring

We track key metrics like CTR, conversions, and ROAS—and provide regular reports and insights to help guide what’s next.

advertising

Social Media campaign Pricing

Website Design

web development + design

Your Online Presence

Responsive Design

Matches your Branding

enhanced User Experience

Created With Design in Mind

web development + design

Web Development Packages

Search Engine Optimization

search engine optimization

Putting you on the map

We help people find you—before they find your competition.

Our SEO services are built to boost your visibility on Google and other search engines, driving qualified traffic straight to your site. From keyword strategy and on-page optimization to technical cleanups and content planning, we handle the behind-the-scenes work that helps your site climb the ranks—and stay there.

Whether you’re trying to reach new customers or own your niche, we make sure your brand shows up where it counts.

Graphic Design Services

graphic design

Project-based design
pricing + Timelines

Need a one-off design project? We’ve got you.
Our project-based design services are built to support your brand with bold, strategic visuals—without locking you into a long-term contract. From digital ads to trade show banners, we design with intention, so every piece aligns with your brand and speaks directly to your audience.

Marketing Collateral

Brochures, Flyers, Posters, Presentations, Infographics, Ebooks, White Papers, and Case Studies

Website + Digital

Website Mockups, Banners and Graphics, Social Media Graphics (Posts, Covers, Ads, and Profile Banners), Email Templates, and Icons

Packaging

Product Labels, Sticker Designs, Packaging Layouts

Advertising

Print Ads, Digital Ads, and Billboard Ads

Signage

Trade Show Displays and Branded Banners

Branding

graphic design

branding packages

Our branding packages are built to give your business a visual identity that’s not just polished—but unforgettable.

Whether you’re launching something new or leveling up an existing brand, we’ll give you the tools, visuals, and strategy to help you stand out and connect with the right audience.

Videography + Photography

content creation

Videography + Photography

To keep your content fresh and engaging, we recommend scheduling photo and video shoots every six months. This keeps your visuals consistent, high-quality, and aligned with what’s current—while giving us space to bring in new ideas along the way.

Merit Media will capture your facilities, team, and day-to-day moments—perfect for social media, print advertising, and website content.

Content Shoot Day(s)

Shot List Development

Script
Writing

Video + Photo Editing

Videography
and/or photography

Production coordination + Directing

Rights to
your
Footage

content creation

Content Shoot Pricing

Full Day: Starting at $8,000*
Half Day: Starting at $4,500*

*Content shoot pricing varies depending on the number of locations, time, and complexity of the shoot. Once we nail down the details, we’ll provide a clear and accurate quote.

Brand Film Pricing

Starting at $3,000*

We’ll produce a 1–2 minute brand film that captures the heart of your company—what you do, why it matters, and who you serve. Through thoughtful storytelling and clean visuals, we help bring your mission to life and make a lasting impression across your industry.

What’s Included:

  • Professional video editing and color grading
  • Licensed music and sound design
  • Custom lower thirds and logo animation
  • Final digital delivery optimized for web and social media

*Optional Add-ons: Additional Run Time for the Video, 30-Sec Social Media Edits, Custom Graphics

Social Media Management

social media

SOCIAL MEDIA WITH PURPOSE

Social media isn’t just about posting—it’s about showing up in the right way, consistently.

Our social media packages include everything from post and reel creation to scheduling and daily engagement. We tailor each package based on your goals, audience, and capacity—whether you need full management or just creative support.

Interested in pricing or a custom package? Let’s talk.

Copywriting

Profile Optimization

Curated Monthly Content

Reporting

Monthly Content Calendar

Posting + Scheduling Service

Daily
Engagement

social media

social Media packages

Social Media Training

social media

Sharpen Your Social Strategy

Our social media training sessions are designed to give you the tools, confidence, and strategy to manage your platforms like a pro. Whether you’re new to the game or just want to sharpen your skills, we’ll walk you through best practices, content creation, engagement tactics, and platform-specific tips.

 

We need to figure this out. Do we list modules and a price for each? Or two packages one with ads and one without? 

 

How about: 

Base Training Package (e.g. $750–$1,000)
Includes:

  • Content planning + scheduling

  • Platform best practices (Instagram, Facebook, LinkedIn, etc.)

  • Engagement strategies

  • Caption writing + visual guidelines

Optional Add-Ons (priced individually or as bundles):

  • Running paid social ads

  • Reels + video creation

  • Analytics + reporting

  • Hashtag strategy or trend tracking

  • Custom templates (branded Canva kits, etc.)

Next Steps

next steps

Let's Meet

Thanks for taking the time to explore what we offer—we know it’s a lot, and we’re here to help you figure out what’s right for your business.

We typically start with an introductory call to get to know each other. During this conversation, you’ll have the chance to learn more about Merit, walk us through your goals, and ask any questions.

We’ll help you identify the services that make the most sense—and how we can tailor them to meet your needs.

Scope of Services

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