Advertising

There are many different types of digital ads, but some of the most common include:

• Search ads: This type of advertising appears at the top of search engine results pages (SERPs) when someone searches for a keyword or phrase that is relevant to your business.
• Display ads: This type of advertising appears on websites, apps, and other online platforms. Display ads can be text, images, videos, or even interactive content.
• Social media ads: This type of advertising appears on social media platforms like Facebook, Twitter, and Instagram. Social media ads can be targeted to specific demographics, interests, and behaviors.
• Video ads: This type of advertising is becoming increasingly popular as more and more people are watching videos online. Video ads can be used to promote products, services, or even just to raise brand awareness.
• Email marketing: This type of advertising involves sending promotional emails to a list of subscribers. Email marketing is a great way to stay in touch with customers and promote new products or services.

These are just a few of the many different types of digital ads. The best type of advertising for your business will depend on your target audience, your budget, and your marketing goals.

A good rule of thumb is to allocate between 5% and 10% of your revenue towards your entire marketing budget.

The cost of digital advertising varies depending on a number of factors, including the type of ads, the target audience, the bidding strategy, and the overall marketing goals. 

Here are some examples of how much digital ads can cost:

• Search ads: The cost of search advertising is typically based on a pay-per-click (PPC) model, meaning that you only pay when someone clicks on your ad. The cost per click (CPC) can vary depending on the keywords you are bidding on, the competition, and the time of year. For example, the CPC for a keyword like “shoes” can be anywhere from a few cents to several dollars.
• Display ads: The cost of display advertising is typically based on a cost-per-impression (CPM) model, meaning that you pay a set amount each time your ad is shown. The CPM can vary depending on the website or app where your ad is displayed, the target audience, and the size of your ad. For example, the CPM for a display ad on a popular website can be anywhere from a few dollars to several hundred dollars.
• Social media ads: The cost of social media advertising is typically based on a combination of CPM and CPC. For example, you might pay a set amount each time your ad is shown (CPM), and then an additional amount each time someone clicks on your ad (CPC). The cost of social media advertising can vary depending on the platform, the target audience, and the time of year. For example, the CPC for a social media ad on Facebook can be anywhere from a few cents to several dollars.

It is important to note that these are just a few examples of how much digital ads can cost. The actual cost of your ad campaigns will depend on a number of factors. However, in general, digital ads can be a cost-effective way to reach your target audience and achieve your marketing goals.

For more information on pricing, visit our Scope of Services page. 

Yes, you can create your own ad campaigns. However, it’s not recommended unless you have a lot of experience in marketing and advertising.

If you’re not sure if you have the time, expertise, or resources to create your own ad campaigns, it’s a good idea to hire a marketing agency. A marketing agency can help you create effective advertising campaigns that will reach your target audience and achieve your business goals.

Our marketing agency specializes in different aspects of marketing, including advertising. This means that we have the knowledge and experience to create effective advertising campaigns that are tailored to your specific business and goals. We also have access to a variety of advertising channels and can help you to find the most cost-effective way to reach your target audience.

In addition, we offer a variety of services that can help you to create successful advertising campaigns, including:

• Strategy development: We will work with you to develop a comprehensive advertising strategy that aligns with your business goals.
• Creative development: We will create compelling and persuasive advertising creative that will capture the attention of your target audience.
• Media planning: We will select the right advertising channels to reach your target audience and ensure that your ads are seen by the right people.
• Campaign management: We will manage your advertising campaigns from start to finish, tracking results and making adjustments as needed.

We understand that creating and managing advertising campaigns can be time-consuming and challenging. That’s why we offer a comprehensive set of services that can help you to achieve your marketing goals without having to do it all yourself.

If you’re looking for a marketing agency that can help you create successful advertising campaigns, we encourage you to contact us today. We would be happy to discuss your needs and how we can help you achieve your business goals

We generally tell our clients to give an ad campaign between 3-6 months before measuring the ROI, but there are some of the factors that can affect the length of time it takes for a digital campaign to give optimal results

• Type of campaign: Some types of digital campaigns, such as search ads, can start to show results relatively quickly. Other types of campaigns, such as social media advertising, may take longer to see results.
• Target audience: The target audience for a digital campaign can also affect the length of time it takes to see results. If the target audience is very narrow, it may take longer to reach enough people to see a significant impact.
• Budget: The budget for a digital campaign can also affect the length of time it takes to see results. If the budget is limited, it may take longer to reach enough people with the campaign.
• Overall marketing goals: The overall marketing goals for a digital campaign can also affect the length of time it takes to see results. If the goal is to increase brand awareness, it may take longer to see results than if the goal is to generate leads or sales.

In general, it is important to be patient when it comes to digital marketing campaigns. It can take several months for a campaign to reach its full potential. However, if the campaign is well-targeted and executed, it can be a very effective way to reach your target audience and achieve your marketing goals.

Each ad campaign has a unique timeline. Our team will usually begin work within 1-2 weeks of your proposal agreement unless there is a waitlist. However, if you’re looking to start with us as soon as possible, we are happy to discuss a timeline that works for your needs!